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During a subscriber’s first year of service, you receive 70% of the subscription price at each billing cycle, minus applicable taxes. The net revenue structure for auto-renewable subscriptions differs from other business models on the App Store. The guidelines below provide details on what your subscriptions need to include and how they should be presented in your app, as well as information on making changes to existing subscriptions, offering free trials, and more. Understanding Guidelines for Subscriptionsīefore creating your subscriptions, make sure you know about the requirements and best practices that will help you deliver a great user experience. Use the App Store Server API and enable App Store Server Notifications to get real-time changes to the status of your subscriptions.

Learn how to configure your subscriptions in App Store Connect Help.Refer to the In-App Purchase StoreKit API documentation.

Watch the In-App Purchase and Subscriptions Videos.

Make sure to follow our design and review guidelines. Within your app, consider allowing a way for subscribers to see the status of their subscription, along with upgrade, crossgrade, and downgrade options, as well as easily manage or turn off their auto-renewable subscription. Ensure that the subscriptions are available across all device types that your app supports. This information displays in the In-App Purchases section of your app’s product page. After creating your subscriptions, include details such as a name, pricing, and description. To offer subscriptions (a type of in-app purchase) you’ll need to use StoreKit APIs in your app, configure your subscriptions in App Store Connect and assign them to a subscription group (a group of subscriptions with different access levels, prices, and durations that users can choose from). You can offer subscription in-app purchases alongside other in-app purchase types. Other appropriate subscriptions include apps that offer consistent, substantive updates, or access to libraries or collections of content.

Many types of apps can take advantage of subscriptions, including apps that offer new game levels, episodic content, software as a service, or cloud support.

If you’re considering implementing the subscription model, plan to regularly update your app with feature enhancements or expanded content. Great subscription apps justify the recurring payment by providing ongoing value to users and continually innovating the app experience. Users can subscribe on iOS, iPadOS, macOS, watchOS, and tvOS.

At the end of each subscription duration, the subscription automatically renews until a user chooses to cancel it. Auto-renewable subscriptions give users access to content, services, or premium features in your app on an ongoing basis.

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